I build the systems businesses depend on.
WooCommerce systems, custom platforms and automation infrastructure that improve reliability, reduce manual work and support business growth. Built for companies that have outgrown templates, plugin stacks and disconnected workflows.
Three areas of focus
Technical infrastructure that improves operational efficiency and supports business growth.
WooCommerce Systems
Revenue-critical ecommerce infrastructure. Custom architecture for checkout reliability, operational workflows and B2B complexity.
Premium Web Platforms
Business-critical application infrastructure. Next.js and React systems for portals, dashboards and backend operations.
AI & Automation
Operational efficiency through automation. Workflow automation, RAG implementations and lead systems that reduce manual overhead.
Bespoke Web Development
Custom software solutions built for your specific workflows. No templates, no compromises.
What I can build for you
How I can help
Every service is tailored to your specific situation. No off-the-shelf solutions.
AI & Automation Systems
AI integrations, workflow automation, and intelligent systems that reduce manual work.
Full-Stack Development
End-to-end web applications using Next.js, React, and Node.js. Scalable architecture from database to UI.
Ecommerce Development
High-performance online stores with custom features. Shopify, WooCommerce, or headless solutions.
Bespoke Web Development
Custom software solutions built for your specific workflows. No templates, no compromises.
Website Maintenance
Ongoing maintenance, security updates, performance optimisation and technical support to keep your systems running smoothly.
How I can help
Every service is tailored to your specific situation. No off-the-shelf solutions.
AI integrations, workflow automation, and intelligent systems that reduce manual work.
End-to-end web applications using Next.js, React, and Node.js. Scalable architecture from database to UI.
High-performance online stores with custom features. Shopify, WooCommerce, or headless solutions.
Custom software solutions built for your specific workflows. No templates, no compromises.
Ongoing maintenance, security updates, performance optimisation and technical support to keep your systems running smoothly.
Ideal clients
Businesses with operational complexity needing senior technical expertise for scalable infrastructure.
Ecommerce Operators
Stores outgrowing template limitations. Need custom WooCommerce infrastructure and checkout reliability.
Infrastructure-Dependent Businesses
Companies whose operations depend on reliable web systems. You need infrastructure that performs under pressure.
Scaling Platforms
Businesses experiencing growth that current systems cannot handle. Need architecture that scales with complexity.
Operations-Focused Teams
Manual workflows consuming team capacity. Need automation for order processing, inventory and customer communications.
Technical implementations
WooCommerce Matrix Pricing System
B2B pricing complexity requiring custom infrastructure. Tiered pricing engine with customer group rules and dynamic discount logic.
Bags Wonder Full Performance
Slow store performance affecting conversions and SEO. Full-stack optimisation targeting Core Web Vitals and load times.
Real Estate Automation Platform
Manual property management across multiple portals. Custom automation platform with multi-language support and API integrations.
Need a technical partner who can improve the systems your business depends on?
Senior technical implementation without agency layers, account managers or outsourced development. Direct access to the developer doing the work.