Real Projects, Measurable Outcomes
Selected projects demonstrating technical expertise and business impact. Each engagement presents unique challenges and tailored solutions.
Project highlights
Representative projects demonstrating technical approach and business value.

WooCommerce Matrix Pricing System
Custom WooCommerce plugin for B2B matrix pricing with tiered pricing, customer group discounts, and dynamic rules integrated into checkout flow.

Bags Wonder Full Performance Optimisation
Comprehensive WooCommerce performance optimisation including database tuning, Redis caching, image optimisation, CDN configuration, and frontend improvements.

Real Estate Automation Platform
Custom automation platform integrating property portals, automated lead capture, CRM integration, and workflow automation for property management.
Areas of expertise
Project types and technical domains where I deliver proven results.
Ecommerce Systems
Custom online stores, platform migrations, headless commerce, payment integration, inventory management.
Web Applications
SaaS platforms, dashboards, internal tools, multi-tenant systems, real-time applications.
AI & Automation
Chatbots, RAG systems, workflow automation, API integrations, process optimisation.
Performance Optimisation
Speed improvements, Core Web Vitals, database optimisation, caching strategies.
How projects are documented
Each case study follows a consistent structure to make it easy to understand the context, approach, and results.
Challenge
The specific business or technical problem that needed solving.
Solution
The approach taken, technologies used, and architecture decisions.
Outcome
The business value delivered and technical improvements achieved.
What you will find here
Selected projects that demonstrate technical problem-solving and business value delivery.
B2B ecommerce platforms with complex pricing
Performance optimisation for existing stores
Business automation and workflow systems
Custom web applications with databases
API integrations and third-party connections
Frequently asked questions
Common questions about the case studies and project documentation.
Each case study follows a consistent format: Challenge (the problem), Solution (the approach and technologies), and Outcome (the results delivered). This makes it easy to understand the context and value of each project.
The case studies cover B2B ecommerce platforms with complex pricing, performance optimisation for existing stores, business automation and workflow systems, custom web applications with databases, and API integrations with third-party services.
The projects showcase work across Ecommerce Systems (custom stores, migrations, headless commerce), Web Applications (SaaS, dashboards, internal tools), AI & Automation (chatbots, RAG systems, workflow automation), and Performance Optimisation (Core Web Vitals, caching, database tuning).
If we have worked together and you are comfortable with it, we can document the project as a case study. I always discuss this with clients first and respect any confidentiality requirements.
Ready to discuss your project?
Tell me about what you are looking to build. I will review your requirements and get back to you with initial thoughts and next steps.