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Mihai Dobre
Freelance WordPress Developer London

Freelance WordPress developer for London businesses — custom themes & WooCommerce

I build custom WordPress sites, WooCommerce stores, and optimisation solutions for businesses across London. Direct communication, fast turnaround, no agency overhead.

Services

WordPress development services

Comprehensive WordPress services tailored for London businesses. From custom theme development to WooCommerce stores, maintenance, and performance optimisation. Every project is built with clean code, strong security practices, and a focus on measurable results.

Custom WordPress Development

Bespoke WordPress sites built from scratch with clean, performant code. No bloated page builders, no unnecessary plugins. Each project is tailored to your brand and business requirements. See WordPress development for the full range of WordPress services.

WooCommerce Development

Custom WooCommerce stores with tailored product configurations, payment integrations, and checkout optimisation. From simple shops to complex multi-vendor marketplaces. Explore WooCommerce development for ecommerce solutions.

WordPress Maintenance

Ongoing maintenance covering core updates, plugin updates, security patches, backups, and performance monitoring. Keep your site secure and running smoothly without lifting a finger. See website maintenance for available packages.

Website Performance Optimisation

Speed optimisation for WordPress sites including caching configuration, image optimisation, database cleaning, code minification, and server-level improvements. Learn more about website performance optimisation.

Technical SEO Improvements

On-page SEO optimisation including meta tags, heading structure, schema markup, sitemap generation, page speed improvements, and technical audits to improve search engine visibility.

Plugin Development

Custom WordPress plugins built for specific functionality. Lightweight, secure, and maintainable code that integrates seamlessly with your existing setup. No off-the-shelf plugin compromises.

Bug Fixes

Troubleshooting and fixing WordPress issues including plugin conflicts, theme errors, database corruption, white screens, broken layouts, and functionality problems. Also see website fixes for common WordPress issues.

Freelance vs Agency

Why work with a freelance WordPress developer

Working directly with a freelance WordPress developer offers distinct advantages for London businesses compared with going through a large agency. Here is why businesses choose the freelance route.

Large agencies charge premium rates for basic WordPress work

Better value for money with direct access to the developer building your site

Agencies assign account managers who act as gatekeepers

Clear communication, faster decisions, and a site built exactly to your specifications

Agency processes are slow with multiple layers of approval

Faster turnaround without sacrificing quality

Agencies often use cookie-cutter templates for WordPress sites

A unique WordPress site that genuinely represents your business

Why Choose Me

Why businesses choose me

When your London business hires a freelance WordPress developer, you deserve someone who communicates clearly, delivers on time, and builds sites that work. Here is what sets my approach apart.

Direct Communication

You speak directly with the developer building your site. No account managers, no sales team, no passing projects between departments. One point of contact from start to finish.

No Account Managers

When your London business works directly with a freelance WordPress developer, you eliminate the middle layer. Your requirements go straight to the developer, and so do your questions and feedback.

Fast Turnaround

Without the overhead of agency processes, I can start work quickly and deliver results on schedule. Urgent fixes and changes are typically handled within 24-48 hours.

Technical Expertise

With extensive experience in WordPress, WooCommerce, PHP, JavaScript, and modern frontend frameworks, I deliver technically sound solutions that are secure, scalable, and maintainable.

UK-Focused Service

Based in Spain and working remotely with UK businesses. I understand the UK market, GDPR requirements and the expectations of British businesses. The small time-zone difference makes collaboration straightforward.

Case Studies

Recent projects

Real WordPress and WooCommerce projects I have delivered for UK businesses. Each project demonstrates my approach to building effective, performance-driven web solutions.

Matrix
Custom pricing engine

WooCommerce Matrix Pricing System

Custom WooCommerce pricing system enabling complex matrix-based product pricing for a B2B ecommerce store. Built with WordPress and custom plugin development.

WordPressWooCommercePlugin DevelopmentB2B
View case study
OptimisedImproved
Site speed & Core Web Vitals

Bags Wonderfull Performance Optimisation

Comprehensive performance audit and optimisation for a WooCommerce store. Improved page speed, Core Web Vitals, and overall user experience through code and server-level improvements.

WordPressWooCommercePerformanceSEO
View case study
Platform
End-to-end automation

Real Estate Automation Platform

Custom WordPress-based automation platform integrating property portals, automated lead capture, CRM integration, and workflow automation for a UK property management business.

WordPressAutomationAPI IntegrationCRM
View case study
Hire Me

Looking for a WordPress developer in London?

Whether you need a new WordPress site from scratch, improvements to an existing site, or ongoing maintenance and support, I am here to help. Based in Spain, I work remotely with London and UK businesses to deliver WordPress solutions that drive results.

What You Get
Direct Communication

Speak directly with your developer

Fast Turnaround

No agency bureaucracy

Technical Expertise

Senior WordPress & WooCommerce

UK-Focused

GDPR compliant, timezone aligned

FAQ

Frequently asked questions

Common questions about hiring a freelance WordPress developer in London. If you have a specific question not covered here, feel free to get in touch.

Rates vary depending on project complexity, timeline, and scope. A custom WordPress site typically starts from a few thousand pounds, while ongoing maintenance and smaller projects are priced based on requirements. Get in touch with your project details for a tailored quote.

A typical custom WordPress site takes 4-8 weeks from initial consultation to launch, depending on complexity. Simple brochure sites can be completed in 2-3 weeks, while complex WooCommerce stores or custom platforms may take 8-12 weeks. I provide realistic timelines during the discovery phase.

I work remotely from Spain with clients across London and the UK. Collaboration happens through video calls, email and project management tools, which keeps projects efficient and flexible.

I can work with existing WordPress sites. Many projects involve improving, extending, or fixing existing sites rather than rebuilding from scratch. I assess your current setup and recommend the most cost-effective approach, whether that is enhancing what exists or building fresh.

The main differences are direct communication, lower overheads, and personal accountability. When you hire me, you speak directly with the developer working on your project. There are no account managers, sales commissions, or project handoffs. This means faster turnaround, clearer communication, and better value.

Yes. I offer WordPress maintenance packages that cover updates, security monitoring, backups, and priority support. You can also request ad-hoc support for specific fixes or updates as needed.

Absolutely. I specialise in WooCommerce development and have built everything from simple product stores to complex multi-vendor marketplaces with custom payment integrations, shipping calculators, and inventory management systems.

Yes. All sites I build are fully responsive and optimised for performance from the ground up. I focus on clean code, optimised images, efficient caching, and minimal plugin usage to ensure fast loading times on all devices. I also offer performance optimisation for existing sites.

I need to understand your project goals, functionality requirements, design preferences (if any), budget range, and timeline. If you have an existing site, I will review it to understand what is needed. The more detail you provide, the more accurate the quote will be. Contact me to discuss your project.

Yes. I can advise on hosting options and assist with domain setup, hosting configuration, SSL certificates, and DNS management. I recommend reliable UK-based hosting providers and ensure your WordPress site is properly configured for performance and security from day one.

Ready to start your WordPress project?

Book a free consultation to discuss your WordPress requirements. I will review your needs and provide initial thoughts on the best approach.